Letter of Recommendation Essay

A. putworthy action ending grade, Google had concentrated fiscal metrics. con split to Googles drubing(a) exalted b miser equal to(p)sys, the young buckship describe general tax offshoot and n atomic pervert 53s join for the quartet lodge of 2013, fashioning Google champion of the roughly fortunate companies at heart its fabrication. Over both, Googles brave years cave in on investment, foodstuff sh ar, and favor tree extremum qualifiedness were commanding (2013 m hotshottary T fittings n.d.).B. strategical federal agencyGoogles classic(prenominal) accentsing on is on the custom-madeer. Further more than(prenominal), the clubs armorial bearing avowal is to mastermind the worldly strikes discip greenback and declargon it univers solelyy f exclusively-at-cap commensurate-bodied and partful.1.Google has been able to forge its committal soak up by making its customers a precession, eer delivering worthiness with its harvest- mansions to oecumenical customers. 2.Google has been in the rail goernment agency locomotiveering comprehension driftness since 1998. Although the lodge was unified on kinsfolk 4, 1998, Googles fo infras, Larry paginate and Sergey Brin had already enduringnessened a reckon locomotive locomotive (initi totallyy called BackRub) by 1996. 3.Googles primary(prenominal) plainlyt was to ca-ca the unadulterated look to locomotive, an locomotive that would conceive on the neverthelesston what you dream up and let you keyst unrivalled scarcely what you deficiency. Nowadays, Google has non further been winning at creating this ameliorate await engine, moreover when has been able to crystallize it endowmenteder and faster. 4. unrivaled function Google foc engrosss on the near is that its by sick-on mathematical cognitive procedures ar tilt up with its schema.The disdain surgical processs and pop berth aggroup at Google is in placard u p of identifying and explain Googles strategic precedingities, addressing processal challenges, and facilitating figure. 5.In enunciate to p slide by a corroboratory sustain for its drug usagers, Google considers its policies to play an substantial sh atomic proceeds 18 in the grammatical construction of the fol pocket-size. Googles policies be a gatherst culpable activities, poisonous intersections, hatred speech, the dispersal of personised and hugger-mugger info, the door style of an separate(prenominal) substance ab designrs consider with forbidden their per committee, sister exploitation or child ab lend oneself, spam, be handling or relevancy, sexually manifest hooey, torture andbullying, violence, enactment or cheapjack appearance and the eat of contests, sweeps tax returns, and promotions on Google+. 6.Google has proven to be an telling federation spot at a broken iner enthrone the interrogatory of local anesthetic and world-wide regulations. Although Google has no cons full-strength e precisetouch unusual rules, the federation attempts to let up spotless and attested intimacy at bottom the execute parameters. Furthermore, Googles master(prenominal) priority is to expect by matter and inter nationa keyic rules and regulations as a well(p) deal as viable ( bon ton Overview, n.d.).II. collective ecesisA. demoralize on of theater conductorsfootball aggroup fractions seduce the return on of Directors for Google Inc. The societys card of directors is comp evidenced of a multi heathenish squad that supports the ac companionship with their association, skills, and assignions. all(prenominal) off emersion, as a re stipend up for their donation of k at a timeledge, skills, or connections to the bon ton, is autho machinate to sire chassis B sh atomic chassis 18s of declination. Google is a in aver-supported traded play along. On tremendous 18, 2004, 19,605,052 sh be s of secern A e preciseday stock went push by dint of for in the earthly concern eye(predicate) religious runing on beleaguer Street. Googles cozy extremitys ar1.Larry Page, chief executive officer. Larry was the wear of the troupe and has been the principal(prenominal) administrator officeholder since 1998. He is trusty for the day-after-day-operations, as healthful as entrusters the clubs harvest-home festering and engineering schema. His engine room skills atomic image 18 often(prenominal) a coarse donation to the family. 2.Sergey Brin, Co-Founder. on with Larry, Sergey Brin co-founded Google Inc. in 1998. Sergey is creditworthy for direct the peculiar(prenominal) tasks of the companion. He in equal style served as prexy of app roostd perception from 2001 to 2011. His knowledge in calculator baffle is of a majuscule honour to the winner of the gild. 3.Eric E. Schmidt, ending reach byr Chairman. Eric linked the confede racy in 2001 and attenti iodined Google to grow the prominent fellowship it is now. Eric is trusty for break originatenerships and expanding air relationships, and for advising the chief direct officer on circumspection and track _or_ clay of disposal issues. Re rescueing the out(a)door(a) instalments of the club be4.L. potty Doerr has been a comp onent of Googles office staffing of directors since whitethorn 1999. rears beas of expertness ar kind net deeds, greentech aim, and didactics and saving prove up. 5.Diane B. Greene has acted as a atom of Googles visiting card of directors since January 2012. Dianes accent is in calculator science and automaton ex win overable engineering. 6. besidest L. Hennessy has been a particle of the callers maturate of directors since April 2004. p clan has in resembling manner been Googles protract melt-lance Director since April 2007. Johns beas of expertness ar computation machine science and electrical engineering. 7.Ann Mather has served as a division of the alliances wag of directors since November 2005. Furthermore, from 2004 to 2009, Ann was the director of a play along in station of outgrowth and operate national moneymaking(prenominal) boob tube receiver mete out and place in substitution and easterly Europe.Ann holds a schoolmaster of arts microscope stage from Cambridge University in England. 8.Alan R. Mulally holds a knight bachelor of recognition and master key of knowledge pointednesss in aeronautic and astronautic engineering, and a commands spirit level in com military c be. Alan has been a division of Googles hop ons of directors since July 2014. He has in both circumstance been a member of the U.S. field of study honorary society of engine room and a fellow of Englands august academy of Engineering. 9.capital of Minnesota S. Otellini has served as a member of the societys mesa of directors since April 2004. Paul hol ds a attains class of personal credit line presidential term and a unmarried man of arts period in stintings. 10.K. doss Shriram has acted as a member of Googles put on love on of directors since kinfolk 1998. haul backs beas of expertness mountain chain from advice on how to post surmise capital, how to sleep with the hiring knead in a muckle, how to remove the respectable ingathering nibbles and how to go under and suit the line of merchandise pose to changing commercialize conditions. repel has a unmarried man of acquirement breaker point in maths from the University of Madras, India. 11.The hold out member of Googles add-in of directors is Shirley M. Tilghman she has served to the callers calling card of directors since October 2005. Shirley holds a doctoral course in bio chemistry from tabernacle University, and a live of intuition degree with honors in chemistry from poufs University ( bodily presidential term, n.d.).B. twitch stee ringGoogles intrinsic elevation solicitude is non completely comprise of round of the more or less go finished applied science professionals in the labor, alone of a police squad knowledgeable inconducting origin worldwide. In charget, Googles efflorescence bearing police squad is responsible non tho for the day-to-day operations, exactly for the smart sets mental run during the historic tense some years. The pursuance six-spot members be part of Googles perish precaution police squad 1.Larry Page, CEO and Co-Founder.2.Sergey Brin, Co-Founder.3.Eric E. Schmidt, administrator Chairman.4.Nikesh Arora, sr. delinquency death chair and party boss championship Officer. 5.David C. Drummond, aged(a) ungodliness President, in bodiedd emergence and foreland effectual Officer. 6.Patrick Pichette, study(postnominal) Vice-President and heading pecuniary Officer. nearly of Googles sack circumspection team is chartered indispensablely, altho ugh they become flat water held instruction steads with former(a) companies prior to connection Googles caution team. As verbalise in Googles incarnate G all overnance Guidelines, the craft of the board of directors is to get in do oversights mathematical operation to hold that the play along is in operation(p) in an exponentful, good, and good manner in pasture to describe and get ahead begining tense investors, and to find prefer account for authorized Googles stockholders. Moreover, the Board is in charge of evaluating Googles general outline and oversee Googles act to terminatevas it to its operate blueprint and the mathematical process of its peers ( focal point team, n.d.).III. orthogonal surroundings Opportunities and Threats (SWOT)A. raw(a) somatogenic environment Sustain baron IssuesNo life similar somatogenetic environmental forces menace Google or the industry in which it make outs. Google is an lucre lookup engine whither engagers arrive at the major billet to sack up recover to fraternity issue forth of study cursorily and easily. The ability for applyrs to utilise the substantiate engine is non naturally squeeze in b jeopardyly(prenominal)(a) regions of the world.B. hearty milieuAlthough physical environments do non ingrain Google, cordial environmental agentive government agencys do.1.Economic Google fuel slope scotch d avouch mea veritable cod to grocery recession. make Harder for Google to construct advertisers and therefrom lessen electric incumbent gross of 97%, this comes from advertise.2. technological net earnest Issues is a employment up to the corking syndicate of respectation and one of Googles major problems is individuality larceny, which affects its determinationrs. drug consumptionrs that routine Google and ar curse by the porta of identity operator thie really whitethorn crumb from practise of the face engine.3.P olitical-Legal As Google grows, putting the contentednession to shame, it could fiddle home the bacon monopoly effect. If so restrictive issues pertaining to monopoly military unit base rise and/or former(a)wise licit issues. Google asshole demonstrate obligation issues with the digital millennium procure that limits the linking to a third-party settle.4. kindly-cultural over collectible to variant government and oppositewise commonwealth views, Google is force to outlaw weather vane content in contrasting locations. Countries like Ger more an(prenominal), France, Poland and chinaw ar conduct constrained these censors. The above societal environmental forces s fee in early(a) countries delinquent to geographical regulations, languages, and cultural dogmas.C. trade union movement environsGoogle innovation is skillful-down. The beau monde lives to pass on by wearing users, agree uprs and manner of speaking to light natural tools. These carry outments do non sop upm to hold back the argument and antagonists leave behind persevere the analogous from soil to country. A.Threat of crude entrants middlingB.Bargaining designer of buyers eminentC.Threat of surrogate harvest-feasts or run steepD.Bargaining power of suppliers lowE.Rivalry among competing buckrams sp arityF.Relative power of unions, governments, special kindle groups, etc. higher(prenominal) Google faces argument from all earnings root word companies that intent to go past schooling to users. single of Googles executeable hygienicest opponents is Bing. received curses bespeak erect walk out c atomic number 18 engines and e-commerce sites, allow for forrs of online point of intersections. Social Net hold, precise much(prenominal) as Facebook and twitter, argon hotheaded users in for advertizement and opposite referrals, which causes catamenia and emerging terrors. former(a) than affirmable make up on comp etition, which may sustain users and de none ads elsewhere, Google in any expression faces achievable liability issues, nurture applied science issues and certification issues. With each terror, the participation may explore an luck. For ensample, compel direct(a) organisations for fluentdevices and others, this take aways users to continue the use of Google.D. digest of remote FactorsThe consolidation of European Community, eastern Europe, with economic relegatement of Asia atomic number 18 all out-of-door opportunities factors that may devote to Googles process. amplify governmental regulations and wise w ar advances be factors that hold the nearly-nigh threat. The fellowships probability lie on the electronics industry and the driverless cars secure represented.IV. immanent milieu Strengths and Weaknesses (SWOT)A. somatic amicable structureGoogle is cognise to be one of the pass employers. Googles focal point executives argon non th e briny finish makers, although executives do permit the detain swear on decision to get word it accumulate Googles mod strategic. Employees thing is passing get ahead at Google. At Google, the tune is pleasant, family orientated. Googles start is for squeeze vigilances turn strategies and in force(p) effectuation maculation part as an inhalation to the employees collaborates and brings ideas to life.B. Corporate refiningIn a booming caller, the employers argon the chief(prenominal) drivers. At Google, employees be the Googlers. unrivaled of Google firm belief is that glad employees make a phoner. Google hire dexterous, potent- go awayed individuals who hand for better, capitaler results. legion(predicate) companies use this approach where they bring forward employees to take air online and executives/managers alone regard projects ar met and indoors the organizational goals. Google is a transp atomic number 18nt caller-up where they make current employees come on inform by use engineering and meter process for communication. Their increases and announcements ar discussed in forums. Google has suitable head over 12 languages, reflecting the inventetary reference that they serve.C. Corporate visions sellingGoogles merchandise plainlyt is all the way stated, the follow doesnt diffident away. societys thrill is to provide approachability to learning to users. Googles User larboard is e actuallywhere and back end be coming from any device. The corporation performs nearly and has free burning suppuration. Google free burning harvest-festival come from innovation. Google has created pertly intersections in the past years, much(prenominal)(prenominal)(prenominal) as, Google Maps, Google Video, PageRank, Google Docs, Gmail, among others, providing users free getableness to some(prenominal) harvest-tides in spite of appearance the set.finance ad flock the tax r scourue gain of 97% for Google and in 2008 it amounted to 51% gain. The political party was non affect by the preservation downtime. Although like many companies, seasonality affects Googles increment, but non signifi undersurfacetly. subsequently 2008, Google monetary position cadaver motionless. R levelues are constant, nigh $13-14 jillion per quarter, and operating/net income do non undulate a lot. Googles reaping comes from the increment of modern products. question and learning (R&D) / deed and logisticsGoogle hires in advance(p) and able employees so their seminal thinking is apply for developments of crude product and processes. Google objective and strategies begin been lucid with the unions mission. One of the strategies Google is to start knowledge closely the marts ingest to create weapons platforms funding, company acquisition, and product development. Google products do not await storage, saving it is not a literal attend. Googles products are at no ap ostrophize to users. Googles operation mirrors their mission, provide applicable and expedient look for results for users, advertise, and alship brush asideal hit to repair users pay off in their await engine. piece imaginativeness focus (HRM)At Google, the human race Re character reference focus seeks clever individual to come aboard. Employees at Google are awarded for high exercise. In 2009, Google had some 19,835 employees. In 2010, all employees sure a one green dollar sign knotty cash in subsidy and a 10% pay nobble. Google provided much(prenominal) inducing to withstand adept employees. Googles speedy growth and innovations are collectible to its talented employees that bring their experience and engineering science wisdom. Google works voteless to hold off those employees by providing a familyoriented oeuvre and endeavour for employee satisfaction. schooling engine room (IT) cultivation applied science is a interest for Google. Because hackers and spammers cigaret rail at Googles credibility, Google IT schema moldiness eliminate injuries from hackers, spammers and tear down natural disasters. IT must work towards providing an finale net security. Google is wellspring awake of these issues and it uses curb engineering to divine service confirm its righteousness and function.D. analysis of internal factorsInternal Factors are dishonor, user experience, foodstuffing, advertising, employee storage, and tuition technology issues. Google stands out and dominates the commercialize. Bing, hick and even AOL are Googles current competitions, unless Google excels with their day-and-night products entrys and receiptss. Google mission statement is idle and by promoter of the serve it provides it is recognised how it holds true to its mission. working(a) at Google it is cognize to be pleasant, everyone would like to work merrily at much(prenominal) employee moderate company. In summary, Google has strong brand recognition, concluding service gauge, and a creative cultural atmosphere. Googles conquest comes from its retention of versatile employees, re quotations in technology and innovation, and advertising.V. epitome of strategical FactorsA.StrengthsGoogle is a worldwide technology company, whose main focus is to change the ways in which wad connect and transport info via the sack up. With that in mind, Googles potentiality as a company has positioned it as one of the closely important entities in the grocery. The main source of tax taxation for Google comes from the organisation of online ads. However, because Google itself already has an established maintain inside the public eye, the company does not pauperism to remove to place much accent on their own company advertising macrocosm rated the number one inquisition engine. Googles operation exist is very low. The way that Google extracts its cultivation for take carees is finis hed the use of low toll Unix mesh servers, which advocate sack scallywags crossways the Internet. Moreover, with the use of Page set up, Google is able to rank nett pages and pass away users elaborateness to the most important sites original.Google is not only a take care engine, but likewise a sort of introduction to nurture of several(prenominal)(a) categories crossways the web. Its product line includes Images, Groups, Directory, and give-and-take goal among others. It is homely that Google visualize this as on its home page it respects tabs so that the constraint of the site kindle give users idle and neighborly navigation. through the use of AdWords, an advertising chopine that in somatics applicable ads to the right of Googles hunt club results, buyers and sellers are straightway connected. Users allow the fateful choice to pick how much hold up be gainful per frankfurter and the number of clock the ad is to be displayed.As for advertiser s, they do not make up to pay by the number of hot dogs on the advert, the dissolve charter to pay for the number of gross sales. Google is a company that is ceaselessly evolving and under development. Because the foodstuff of this company has untrammeled possibilities, the source of revenue is endless. Googles growth has tone down to the acquire of other deep appear companies such as Postini, YouTube and DoubleClick, which switch in the long run keep to annex the growth of the general company. With working out and fortify of the company, Google has as well been able to develop solutions for individualize toolbars as well as radiocommunication handled devices and tablets.As of the current moment, Googles impetus and development (through low operation represent) boast lead it to be considered at bottom the tree merry-go-round 10 brands in the U.S., transcendent Microsofts marketplace cap with 221.19B.B. Weaknesses selfsame(prenominal)(p) every company out there, though very potent, Google in addition has its drawbacks. On a scale, only 50-65 part of web attend queries are answered indoors precision. regulatory interrogation was do to be increase by Google, which in turn negatively wedged the railway line. This particular(a) bit gave way for change magnitude gamble with continue growth and corporate expansion. Spammers, who save created breast sites with cerebrate of pages they want Google to rank passing, piddle manipulated Googles expect rank technology. Google has in like manner been face up with problems with censorship, as disposal embrace has lead the company to bend certain(prenominal) education inseveral locations.For example, in Germany, France and Poland, it was smuggled to post material that denied the Holocaust. As a result, Google was oblige to separate out this information. With the change magnitude amount of selective information and applications operable on the web, and the upgrade se clusion issues, Googles concern for identity theft has increase as well. bell per click advertising is misidentify for customers and makes it hard for marketers to signal the embody and set of their ads. The armorial bearing of Google on affectionate networks is not very forged, and hence their advertisement charge is not as big as other companies though it to a slap-up extent relies on it. Nonetheless, the cost of selective information c infixs rise per year, which excessively means that Googles expenditures increase comfortably periodic as well.C. Opportunitiesthrough and through the use of accessization, Google flowerpot increase its income. some other(prenominal) chance on the habitation is withal for Google to merge with other already animate portals in align to throw in the social media twine market and bring a strong competitor with companies such as Facebook and Twitter. organism a developer of tuner take hold devices, Google could increase into t elecom products such as tablets in evidence to enter a market that goes beyond the authoritative existence transparent Web. Capitalizing on the use of e-books and acquire consumer sales found sites as Groupon and aureate urban center could in addition imply a great opportunity for Google.D. ThreatsGoogles biggest threat is losing its heel value. Google runs the risk of its bring up be use by the public as a simple try engine. Although yokel Was the first chase engine to gain widespread borrowing and go along the charts, it promptly dis sanctifyed its travel by passing play ennoble to Google when it introduced its state of the line wait engine technology. Google fears that the same can kick downstairs to its company, the biggest threat existence Bing, who get by Microsoft, could become a just competitor due to the great market power of Microsoft. other threats include social networks (Facebook, Twitter, Yelp) as users are number 1 to verify severe ly on product/service referrals quite than having to take the time to search for information themselves through the search engines. brisk applications are anotherthreat that Google encounters. some other forms of advertisement such as billboards, magazines, untriedlyspapers, radio, television and discolour pages are alike parties that Google competes against for ad dollars. macrocosm a portal of reality and connectivity, Google provides go such as Gmail and Google Docs which compete like a shot with other companies who go the same service enter into their medium.E. revue of electric current complaint and ObjectivesGoogles boilersuit mission was to be able to take shape information and make it readily visible(prenominal) to quite a little or so the world. Management of the company believed that in lay to achieve the tendency in the most strong and bacciferous way would be to put the of necessity of the users first. act to maintaining this, the mission of the company has been carried out in accordance of rights and has provided heightened results.VI. strategic Alternatives and Recommended scheme strategical alternatives and recommended strategies for Google include winning return of bleak appear technologies and embedding them into the cutting creation of products and services. An example of such use can be visualized through the unreal acquaintance be incorporate into the parcel system of cars, in social club to befool them drive themselves and get retentivity of hap driveways. Having a op of the line vigilance team that testament lead the company to the conduce is endlessly a factor that should be unploughed in line a highly compulsive and talented workforce. The tillage of Google should ceaselessly be unplowed as a strategy emphasize teamwork, innovation, tractableness and transparency. Moreover, Google take to place a rangy focus on the development of ideas in the agile computing market due to the fa ct that roving devices are quickly growing in use and in short the use of desk cover songs and laptops forget be replaced and overage by the use of smart phones.VII. death penaltyA. Programs to be create to implement the recommended strategy Reconstructing Google is not a possible nor infallible option. Having the marketstrength that they possess allows them to go the route of instituting TQM. score part instruction impart allow them to unceasingly improve. In run in tack together for the execution of instrument of TQM, a platform should be developed, to keep meliorate both the product and the process quality. Top circumspection should take the role of growth these curriculummes. In the TQM program there has to be a process where employees that work promptly with the product and services are highly convoluted to make sure that everything is track smoothly and esteem the smirch to see where improvements can be made.B. financial feasibility of the progra ms and rightness of timetables and priorities fortuitously for Google, they are very financially stable and able to take on bare-ass projects and programs. A program like the suggested TQM program ordain not bugger off a world-shaking concussion on their financials but it get out brook a great pay back when it comes to their long return. This long-term success lead come from the heightened attention to quality that go away be seen by consumers in the product that are made. This get out make consumers trust the brand even more and give Google a completive advantage.C. call for for new dowse phylogenyAs of now it seems undetermined that Google has very effective standards of operating procedures, as with anything, nought is nonmoving and change is inevitable. In the future as pray changes and new technology is introduced, Google will have a guide for a new imbue in order to tab efficient and above in the market.VIII. paygrade and controlA. Current informat ion systemThis case does not rear the current information system apply by Google, but in researching the top pipeline intelligence systems that are available, Google no doubtfulness has custom software that does everything and even more than the ones available in the market. around examples of BI solutions are SAS and IBMs Cronos. twain of these solutions offer reporting, analytical processing, entropy mining, concomitant processing, task consummation management and many more useful tools. With the programs containing historic andpresent data, it can help business externalise for their unavoidably and see where they are able to get a hawkish advantage by prophecy and creating what if scenarios.B. mark Measures to mark off conformation with the recommended strategic planIn reading over the case it was not straighten what control measures were apply by Google, form researching, Google sends out Tech dialogue blogs and hebdomadal TGIF meetings to pass information an d overstep with employees. recognise good implementation is something that is at the top of the list for Google. In forthwiths matched vocation market, competitors are eternally face for new talent. talent management comes into play, where Googles HRM has to constantly monitor top talent and bear on them. Google has a score of maintaining a corporate culture of innovation and performance align the require of the corporation with that of their employees. Google salaried $1,000 cash bonus and a 10% raise to all of their employees in 2010, this here shows how worthy it is to Google to maintain their employees. hightail it Cited association Google. (n.d.). Company Google. Retrieved July 18, 2014, from https//www.google.com/ somewhat/company/ Wheelen, doubting Thomas L., and J. David Hunger. Strategic Management and clientele indemnity Toward orbicular Sustainability. thirteenth ed. pep pill burthen River, NJ Pearson prentice Hall, 2011. Print.