Leadership and Management Essay Example | Topics and Well Written Essays - 1250 words

Leadership and Management - Essay Example The company’s name is Sweet Nature Limited. Besides the Marketing department, the company had three other major departments: Finance department, Purchasing and Supply Chain department, and Human Resource department. In the department, I was a member of a certain group charged with the responsibility of making important decisions concerning sales and marketing. The group was under Bill, who was the Vice President, Mary, the Manager, Stella, Frank and I who were market researchers whereas Peter and Jane were public relation assistants. The table below delineates the responsibilities and attributes of each of the people in the group. ... ws with the media Chatty Experiences Friendly sociable Name :Peter Sex : Male Age :30 years Public relations Chooses the right form of advertising Media spokesman of the company Conduct interviews with the media Friendly Introverted Table 1: A table showing the names, age, exposition, duties and the basic attributes of each of the members in the Sales and Marketing decision making group At one instance, the company was contemplating introducing a new line of products. We held a meeting in the company’s boardroom for several hours to discuss on various matters concerning the new product, with regard to sales and marketing. The company’s top management needed to seek our opinion as to whether the new product would be lucrative to the company. As the marketing department, we had extensive knowledge about the target market of the new product and the strategies required to successful introduce the product. However, during the meeting, there arose various disagreements among the group members basing on a variety of issues. Some members could not agree about the market entry strategy, the initial pricing of the product, the means of advertisements to be used to promote the product, matters to do with market segmentation, among many others. Thus, in the meeting, there was increased communication breakdown. Bill, the Vice President in sales and marketing department, chaired the meeting. He veneered a rough time controling the group as there was heated debate in various aspects. An eminent example which depicts how the group could not come to consensus so easily involves the pricing strategy to be adopted during the introduction of the new product. The table below depicts what transpired during the discussion regarding price strategy Member View on pricing strategy Bill He